Bosch motorcycle systems honoured with Safety Technology Award by ASEAN NCAP


Simon Song, Managing Director of Bosch Malaysia receiving the award from David Ward, Secretary General of Global New Car Assessment Program (far left), and Professor Dr. Wong Shaw Voon, Chairman of the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP)

Bosch Motorcycle ABS Demonstration at the ‘Stop the Crash’ campaign

Bosch Motorcycle ABS Demonstration



Zairynn Yazmi
Senior Officer
Robert Bosch Sdn Bhd
Corporate Communications
8A, Jalan 13/6
46200 Petaling Jaya
Phone: +603 7966 3137


2016-11-30 | Malaysia | Corporate News

The pioneer in vehicle safety technologies introduces life-saving features for motor-cycles

  • Bosch recognized for its continuous effort in increasing vehicle safety
  • Award winning two-wheeler technologies from Bosch: ABS, MSC and side view assist
  • Motorcycle ABS is becoming a global standard
  • Bosch developed the new generation ABS 10 suitable for small two-wheelers in emerging markets such as Malaysia

Kuala Lumpur, Malaysia – Bosch was honoured with the “Safety Technology Award: Innovative Motorcycle Technology for Safer Riding” by the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). This award recognizes Bosch’s continu-ous effort in innovating safer riding with two-wheeler technol-ogies such as the motorcycle antilock braking system (ABS), mo-torcycle stability control (MSC), and side view assist. “Bosch, as the market leader for two-wheeler safety, is dedicated to delivering innovative technologies to the market that make rid-ing safer and more comfortable without compromising on the fun to ride,” says Christian Groeger, General Manager for Motorcy-cle Application Safety of the Bosch Two-Wheeler & Powersports business unit.

ASEAN NCAP is an automobile safety rating program jointly es-tablished by the Malaysian Institute of Road Safety Research (MIROS) and the Global New Car Assessment Program (Global NCAP), and is one of the most influential international pro-grams to assess the safety of new vehicles.

This is the second award Bosch has received from ASEAN NCAP, the first one being in 2014 for the company’s Electronic Sta-bility Program (ESP®), also known as Electronic Stability Con-trol (ESC) – a Bosch invention that has saved more than 8,500 lives and prevented more than a quarter of a million traffic accidents to date in Europe alone. As announced by the Malaysi-an government, the country will be the first ASEAN country to legislate ESC as a mandatory safety feature in all new passen-ger cars beginning 1st June 2018.

Southeast Asia is the third-largest two-wheeler market in the world, just after China and India, and the demand for enhanced riding safety is growing in such emerging markets. Every year, 21,000 fatal two-wheeler accidents occur in Indonesia and Thai-land alone. Furthermore, with around 18 road fatalities per day recorded in 2015 in Malaysia according to the World Health Or-ganization, the country has the third highest road traffic fa-tality rate in ASEAN. More than 60 percent of road accidents involving motorcyclists.

Simon Song, managing director of Bosch in Malaysia commented, “It is our hope that the government passes a legislation for ABS to be made a standard fitment to all new two-wheelers, giv-en that motorcycles are one of the most common means of trans-portation in our country. We believe that such a legislation can help drastically reduce the high motoring fatality rate in Malaysia”.

Motorcycle ABS is becoming a global standard

Bosch’s accident research studies show that if every two-wheeler is equipped with ABS, roughly one fourth of accidents could be prevented. ABS prevents the wheels from locking up, which allows riders to remain in control of the motorcycle and react more quickly without fear in a critical situation while braking. Worldwide, more and more countries are promoting mo-torcycle ABS.

In the European Union, the motorcycle ABS legislation has been implemented and applies to all new vehicle types with an engine displacement over 125 cc from the beginning of 2016. Similar legislation will be applicable in Japan from 2018 and in Taiwan from 2019. This year, the Indian government has announced that motorcycle ABS will be introduced as a standard equipment for all new vehicle types in India from April 2018.

“The passing of this legislation is a milestone in motorcycle safety. The impact and results have the potential to inspire other countries in Asia to implement the same, especially in Southeast Asia where two-wheelers are a common mode of trans-portation,” said Song.

From ABS to side view assist

Since 1995, Bosch has manufactured more than two million motor-cycle ABS units. Bosch’s latest ABS 10 is a variant that is de-signed specifically to meet the requirements of emerging mar-kets. With its smaller and lighter design, this system is easi-er for manufacturers to integrate into small two-wheelers. The Kawasaki Versys-X 300 ABS will be launched globally as the world’s first production model to be fitted with this system. Furthermore, the 2018 model of the Suzuki GSX-S125 ABS, will also feature the same system.

In 2013, Bosch brought motorcycle stability control (MSC) to the market, the world’s first “all-in-one” safety system for two-wheelers. By monitoring two-wheeler-specific parameters such as lean angle, the system can instantaneously adjust its electronic braking and acceleration interventions to suit the riding status. This prevents the bike from lowsiders or right-ing itself when braking through a corner. But the development of two-wheeler safety systems doesn’t stop there. In the shape of the side view assist, Bosch has launched the world’s first advanced rider assistance system for two-wheelers. Using ultra-sonic sensors, side view assist detects blind spots and helps riders to avoid collisions when changing lanes.

Bosch partners Global NCAP’s “Stop the Crash” campaign

Bosch is a partner of Global NCAP’s “Stop the Crash” campaign for the third time. This initiative is part of the United Na-tion Decade of Action for Road Safety’s goal of reducing 50 percent of the worldwide road-traffic deaths by 2020. In 2013 alone, there were approximately 1.25 million road fatalities worldwide. At the Malaysian edition of the “Stop the Crash” campaign on 29 and 30 November, Bosch showcased its motorcycle ABS technology to demonstrate its functionality as well as key benefits.

About Bosch in Malaysia

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor, Penang and Johor. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2016, Malaysia contributed sales of RM 610 million (133 million euro) and employed more than 2,700 associates.
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About Bosch worldwide

The Bosch Group is a leading global supplier of technology and services. It employs roughly 390,000 associates worldwide (as of December 31, 2016). The company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs some 59,000 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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