Bosch partners with the RSMC to advocate safety behind the wheel for women
- The Women's Street Crime Awareness Campaign series returns in 2024 presented by the Road Safety Marshal Club (RSMC)
- Campaign champions on the theme of “Women Towards Safety and Inspire Inclusion” with #BoschEmpowersWomen incorporated for an all-inclusive event.
- Bosch addresses social needs for enhanced road safety by empowering women with essential knowledge on regular car maintenance and vehicle self-inspection.
Petaling Jaya, Malaysia – The Road Safety Marshal Club (RSMC) partnered with Bosch Mobility Aftermarket to inaugurate the 7th Women's Street Crime Awareness Campaign on 12 May 2024 between 10 am to 6.30pm at the Cheras Leisure Mall, Kuala Lumpur, which highlights two critical safety topics specially curated for women. It is led by experts from the Road Safety Marshal Club, which is founded by prominent safety activist and advocate Captain K.Bala, the Founder and President of RSMC.
The Women's Street Crime Awareness Campaign focuses on street crime, raising awareness about the importance of self-defense for women. By learning basic self-defense skills such as how to handle handbag snatch attempts, safely use pepper spray, identify hidden cameras, and more. Participants can potentially deter threats like robbery, mugging, or assault. The campaign also includes valuable guidelines on crime scene safety.
Towards better road safety
“As a leading provider for mobility aftermarket products, Bosch is actively addressing critical social needs through impactful collaborations in meaningful campaigns like this. Our partnership with the RSMC is part of Bosch Mobility Aftermarket Malaysia’s ‘Drive for Life’ campaign, aimed at advocating for safe cars and roads by raising awareness of the importance of using quality car parts and regular car maintenance,” said Dillion Goh Kian Chiang, Country Business Director of Bosch Mobility Aftermarket Malaysia.
In a recent survey conducted by Bosch to understand Malaysian drivers’ car battery management habits, only one percent of female drivers and 48 percent of male drivers expressed confidence in troubleshooting a vehicle break down without assistance.
The campaign features a Bosch sharing session on conducting a thorough vehicle self-inspection, covering essential components such as engine oil, powertrain, battery, cabin air filter, lights, brakes, and tires.
Additionally, the session also addresses "Forgotten Child Syndrome" with a helpful four-step guide to prevent accidental child endangerment in cars.
Goh further highlighted the growing trend of women showing interest in understanding basic vehicle maintenance. This empowers them to take control of their car, ensuring the safety of passengers like children, and navigate the roads confidently with the help of simple yet effective solutions.
Women empowerment
“Our goal is to make the Women's Street Crime Awareness Campaign more engaging and insightful for participants, arming them with the important skills, techniques and preventive measures to help them deal with perilous situations effectively. Through improved awareness and vigilance, participants will be better prepared to react and defend themselves in any scenario,” said Road Safety Marshal Club Founder and President Captain K.Bala.
This content is brought to you by Bosch Mobility Aftermarket Malaysia, a proud supporter of women's empowerment via our #BoschEmpowersWomen initiative.
Contact person for press inquiries:
Ms. Janet Stephanie
Executive, Mobility Aftermarket,
Customer Communication
Robert Bosch Sdn Bhd